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Meet The Team

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Jeremy Carter

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Jeremy is our lead consultant and has worked in EdTech for almost 20 years. He has worked at director and board level in both large scale corporate organisations and small scale start-ups. He brings this breadth of experience and knowledge to all his Advance EdTech projects.  

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Fran Carter

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Fran has worked in education since 1999. She has a particular interest in Primary, Early Years and SEND projects. She is also a Digital Marketing Professional and manages marketing and communications at Advance EdTech. 

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Diane Edworthy

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Dianne’s career has spanned a number of strategy, major bids and marketing management roles within Telecoms, IT and high-tech organisations. Since 2011, she has provided marketing and channel strategy consultancy services across a wide range of sectors to deliver solutions to real business needs.


She brings a wealth of experience in building plans and propositions for all sizes of organisations, from global corporates, to mid-market and emerging companies. 


Recent clients include mid-sized organisations within the cloud-based software services, broadcast and media, and fin-tech sectors. 

Projects have included:

  • defining and shaping marketing strategy - through stakeholder interviews, market and competitor analysis, product and proposition definition, and detailed implementation plans with specific short and medium-term deliverables

  • channel strategy – understanding and defining the most effective sales channels to match organizational capabilities and the competitive environment. Development of detailed sales/marketing plans and supporting channel assets

  • Establishing and revision of existing partner programs – definition of strategic partner objectives, commercial terms, supporting assets and deliverable and launch activities

  • development of sales and bid management programs – delivery of frameworks to manage effective utilization of organisation sales and marketing assets, ensure focus and provide compelling and competitive response to customer requirements

  • advice and delivery of GDPR and data protection policies and information audits.

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Sarah Edmonds

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Sarah has been in the awarding and educational assessment industry for nearly 20 years, most of which has been based around the validity and quality assurance of educational products and qualifications. 


After being a Director of Quality and Standards at a leading vocational awarding organisation for several years, and sitting on the board of the Federation of Awarding Bodies, she established Artemis Associates to help people and organisations review and improve their approach to quality assurance activity, risk and issue management, governance and audit preparation: often within a regulated environment, and primarily for vocational and technical awarding and education.

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